This paper explores how cultural accepted notions of identity, which are also culturally arbitrary constructions of identity, become reformulated in the exposure to digital technologies. Identity, a term loaded with cultural and ideological significances, finds its construction within a digital to be a complex and contrasting undertaking. In analyzing various texts focusing on the digital and digitally created text, it becomes apparent that identity formulates itself in three important ways. First as a tool of mediation, the process of identification is inversed through the collision of culturally accepted notions of the body versus the material realities of the digital (which engender a very different type of body). When we read into digital texts the body as something pre-labeled and ontologically consistent, we automatically enter into deconstructing this cultural mythos, as these digital texts demonstrate that the body is deployed as a tool to establish identity (and not merely the site of identification). This new-found flexibility of the body (and the second important point) parallels the commonality of an ironic permanence in a digital space. As the landscape shifts in the digital, from perhaps a preexisting naturalist scope to the arbitrariness of code, any production of identity does so in the context of functional binary code. Identity must recognize its own arbitrariness and undermining, because it must recognize how the foundation it is built on (code) may dislocate the identity without any warning or purpose. This recognition gets to the final point where, since identity seems to hold close to its antithetical destruction, the constitution of audience shifts as well. Because the operations of code are ubiquitous within their own internal circulation, and because code as a cultural phenomenon is increasingly ubiquitous, audience shifts from a term associate with local groupings of people viewing an object to a type of constant information system where people play an integral part in forming and passing along the object they hope to view.